A couple months ago I decided that I wanted to build a new PC to use for gaming that could also run Adobe Creative Cloud.
Early on I made the decision to go with an AMD build because any PCs I have ever built for myself in the past have been intel and mostly NVidia. I also wanted to match up brands as much as possible for this build so I went with AMD, ASUS and Cooler Master parts and Logitech peripherals.
The CM 690III came bundled with a Seidon 120V water cooler which I sold on eBay and snagged an FX water cooler to go with the AMD branding.
I got a couple white LED Jetflo 120 fans for the top of the case and was so impressed with them that I decided to get 3 more; another white to put on the bottom and two red to replace the stock radiator fans. Anything I had read claimed they would be good for a radiator, but it was clear pretty fast that they were not as good for the radiator as the stock fans once I got it running with them. So I put the red ones in the front of the case to get more airflow through the hard drive bays.
Overall I am SUPER happy with this system and how it turned out. Now I'm looking forward to making an i5 mini-ITX build in the spring to go in the living room.