I've been creating part lists on NewEgg since I was 13, and now that I'm an adult with disposable income I decided to pull the trigger. As is apparently the case for most people...things (and budget) escalated quickly. All I really want to DO with it is play Overwatch and run benchmarks. This build is definitely more of a hobby than a means to an end.
The Air 540 was an absolute pleasure to work with. Build, upkeep, and cleaning could not be simpler. My biggest complaint would have to be dust - the DEMCiflex filter kit solved it. Now I open the chassis once a week and hit it with canned air.
As far as cooling, I'm not sure whether I've gone the best route - just looking at the specs of my fans, I'm guessing that I'm running negative pressure (1x 140mm 2x 120mm rad exhaust back & top; 3x 120mm intake up front). I'm not sure if the three 120mm Corsair fans up front are moving enough air to keep things as cold as they could be. I might upgrade to Noctua fans at some point in the future, but most of the brown ones I've seen are just so damn ugly and contrast with my red/white theme. The dust filters certainly hurt temps.
The Gigabyte Gaming 7 wasn't too difficult to install -- if I have any complaints, it's the location of the case fan headers and the way I'm forced to route the Kraken cables. The BIOS isn't amazing, but it gets the job done. Thus far I've been underwhelmed with the automatic overclocking profiles in the BIOS, it gets my 6700k up to a stable 4.6 but I don't love the voltage settings. I'm going to do a lot more research before I start fiddling with manual settings (or maybe I'll just buy the Intel overclocking warranty). That said, it looks amazing. I love the color scheme, I love the back plate LEDs. The board itself runs cool.
The SM951 is wonderful. I'm booting into Windows in under 12 seconds (as in, fully logged in + ready to open resource intensive applications). I'll probably update the HDD to a Raid 0 SSD setup once high quality 2TB SSDs get even cheaper. Or maybe I'll go all M.2! Excited to see what the future holds for storage.
I bought the MSI GTX 980 Ti 6GB "Golden Edition" on sale. The color scheme doesn't match, which irks me...but I couldn't beat that price. Maybe I'll start looking for a replacement backplate (I'd welcome suggestions! Not sure if they make them, or whether I'd have to have a custom part made...). Using Afterburner I put on a moderate OC of 100mhz core clock, 280mhz memory clock, which runs warm (75c under full load) but stable in everything but extended Overwatch. After an hour or two in-game, I get a "display device lost" error or something along those lines. I believe it's a driver/game issue, so I don't think I can fault the video card just yet. Depending how far prices fall in the coming months with Pascal, I might pick up another one for SLI. But I'm in no rush.
The Kraken is awesome, and the LED effects are perfect (if not particularly feature rich). CAM is decent - I wish I could manually control the case fans through the software & use a simple slider for the RAD fans/pump...but it's not bad at all. The readings correspond with GPUZ/CPUZ/HWinfo within an acceptable margin of error. I still rely on those other applications, but all in all CAM isn't bad considering I expected it to be bloatware.
I wish I had gone for faster RAM, but honestly from everything I've read, it makes little to no difference in actual performance. I may upgrade to 32GB down the road out, but that's more for fun than for increased performance or necessity.
The LG 23GM77-B is probably the most cost effective purchase I've ever made. Absolutely stellar build quality and performance. Stock brightness is blinding, but the menus are relatively intuitive and you can make it do what you want it to do.
The Logisys LED stick is bright, but the adhesive is awful. Fell down after less than a week. I'm going to explore alternatives for lighting...maybe something a little more feature rich. I'm only looking for white light, but maybe something with RGB options would be cool too.