Update (12/26/2016) I upgraded to the 6700k from a 6600k. The 6600k is going to another build which is great. I do really like the features on this MoBo and I do like the UEFI. I also enjoy the "one touch OC" ability that is built into this particular MoBo. I think that Asus did an amazing job with the features that are packed into it. Also for a first time builder I was happy to see the Q-Connector in the box. It made setting up the front panel connectors super easy. One gripe about this is the I/O shield. I wish that this would have came with a painted I/O shield instead of a silver one. For the price you pay I kind of expected it but was let down when I saw that it came with a simple I/O shield.
Update (12/26/2016) pump died on my AIO. RMA process is already started. This doesn't change what I like about the cooler. I'll update again when the RMA process is finished. So with the Corsair H100i GTX CLC i have a few compliments and complaints. First and foremost this keeps my CPU frosty. Which is what it is designed to do so +1 their. My few complaints with this CLC. The pump is incredibly loud idle or under load. It doesn't matter. The stock fans were pretty meh. So I went with some other high SP LED fans to replace them.
For RAM I went with two, 8GB sticks of 2133-DDR4 from Kingston. I could have went with another brand but in the end it is all the same.
Update (7/21/2016) For the graphics card I just upgraded to an EVGA GTX 1070 SC from two MSI GTX 970's Armor 4g in SLI. This was a very nice upgrade for me. I plan on giving one GTX 970 to my wife for her upcoming build and then selling one to another family member for their build. I really like the GTX 1070 SC. It overclocked very nicely and now I can run literally anything on Ultra at 1080p without any issues what so ever.
For the case I decided to go with the Air 540 by Corsair. This case was meant for new builders. It was super easy to work with. "Cable management" for this case was a breeze. There is plenty of room on the side the PSU gets installed in to just tuck everything away and not even worry about it. The case also has plenty of room for fans which is amazing. The case also comes with two white LED AF240 fans as well which is a nice touch.
For the PSU I went with a EVGA 650W ATX Fully Moduar PSU. It is a great product and does what I want it to do. That and the fan rarely spins up that I can hear, so big ups to EVGA.
For my monitors I was a bit split. I wanted to go with a triple monitor setup but in the end decided against it after a few friends pointed out that I shouldn't skimp out on monitors since I was going to mainly use this rig for gaming. A buddy of mine basically said that I should get a 144hz monitor. I was shocked at how expensive they were but in the end you pay for what you get. I had never used a monitor with that refresh rate (did i mention i was a console peasant before this?) So I eneded up with one 60hz refresh for general work, and one 144hz 1ms response time. I love them and they have been great to me.
As far as other peripherals go i fell in love with the Scimitar mouse since I could bid 12 keys to the number pad on my right thumb. I even waited for corsair to release a black version of the scimitar since I am not a huge fan of the yellow. I also went with a k70 from Corsair. I like the keyboard but from hearing from other people on forums and /r/PCMR the k70 wasn't the best choice but oh well. The HyperX Cloud II headset is also a great headset for gaming.
Overall I like this build a lot. Again I could have made some better part choices, but I like the way it turned out. Feel free to leave any critiques or comments.