I'd been running a fairly old build for a while and it wasn't cutting it anymore. I had a few parts to re-use though - the 650D case, my monitor and peripherals.
So right around Cyber Monday I got an FX 8350 almost on impulse, and my path was set. I wanted to give that processor the best chance at running well and performing, so I opted for a ROG motherboard and the pieces fell into place from there. I got some fairly good deals, including a crazy sale on the Asus R9 290X. It runs like a champ :)
I like my builds to look nice. Lutro0 came through with some custom cable extensions that really pull the look together. All in all, I'm very happy