My last build was about six years ago and it was time for an upgrade. I wanted to build something that looked as good as it ran, so finding the right parts for power and style was very important. My last build was in a junky Cooler Master case with noisy fans, not this time sir. I spent about 3 weeks pouring over parts night and day and changed the build more times than I care to remember.
H440- Best looking case IMO.
i7 4790k- It was a toss up between this and the i5 4690k. in the end I decided to just spend the extra money.
Asus Sabertooth Mark 1- Originally was a Maximus VII Formula, I wanted the armor bad. I ended up with the Mark 1 to squeeze some more money out of my budget. I'm not disappointed at all.
Corsair Dominator Platinum- I found them in a google search or "sabertooth mark 1 and h440" found a build someone else did that I loved, it had these with the light kit. That picture also ended up being a the bases of my build.
NZXT Kraken x61- Honestly, it came down to the LED on the pump.
GTX 970 w/reference cooler- One retailer in the US has these. I really wanted something with an LED logo and a back plate. Not only did these have both but it also fit perfectly in the design.
That's the meat right there. everything else is self explanatory. Started with a red/black build and end up building this awesome white/black/gray machine.
Edit: All finished!! This thing looks killer, thanks for all the comments guys!