CPU: I don't plan to OC this build so I think Xeon will be best for me. It's i7 without igpu, lower price...why not?
CPU Cooler: low profile, look nice, high price/performance. It's muscle version, not regular.
MOBO: B85 because of non-OC and non-RAID, I think it's same board with h87 and z87.
Memory: choose bus1600 because of B85. White color to match with the white fan of the cooler.
Storage: 840evo, need for OS only. So 120gb is fine
VGA: EVGA GTX970 SC ACX2.0
Case: this is why I make this build :)
PSU: good OEM, modular, 80plus gold, best bang for the buck :)
/Will change some fans later and try to manage the cables better. /updated more pics