I built this for my wife. She had a decent computer, but I figured I'd give it a go to make it last a couple solid years before I have to do this again. My wife is very picky about her case choice and when she saw this one, she was like "ooo, pretty..." There are a couple Pandora builds around here, but I like to make it stand out. I was surprised I was able to do push-pull on the H100i. It's a little overkill, but it illuminates everything quite nice.
i5-4690K She plays games. Thought about doing an i7 build, but that'd be $100 she'd never use. I haven't overclocked it yet, but I'll start tinkering with it soon. For what she does, she wouldn't notice the gain at the moment anyway.
H100i: Awesome little cooler. My last experience with a Corsair AIO was noisy, but that was the H100. The H100i is considerably quieter and very effective in this little case.
Kingston RAM: Kingston's blue RAM matches MSI's color choice. Besides that, it's Kingston RAM. Solid name in performance.
PNY SSD: Solid economic performance. I picked it up for $149 on sale so...
WB Black: Solid performance on a mech drive. All the extra crap goes there.
GTX 980: Umm,... amazing. Eats everything and stays wicked quiet.
Bitfenix Pandora: Elegant case. Cable management on the backside is wicked tight. I had to re-wire the PSU cables to make them lie flatter and remove some (the extra 4 on the EPS and 2s on the PCIe). I didn't get the ICON version because she didn't care about it and it was $50 difference. On a side note, the bracket for the ICON is still there, just no screen. So if you wanted to order it, it would be really easy to add it later.
EVGA PSU: I haven't had any issues. I've used EVGA PSUs in my last couple builds for folks and they have worked out well. This PSU in specific was neatly wrapped with individual cables nylon'd together making splitting them apart easier for paracording.
It was cheaper than 8.1 at the time and 7 is what she was used to. I'll go to 10 in June-ish anyway so...
Cougar Fans: Amazing fans. I've used Cougar fans in several builds and they are always whisper quiet and move a sick amount of air. These are some of the best fans on the market as far as air flow and static pressure for the money. I keep them on max at all times and you can't hear them.