Ares is my main gaming rig. I first built Ares in May 2014, with a Core i7-4770K, 2x8GB Corsair Vengeance 1600 RAM, an MSI Z87-GD65 GAMING motherboard, an EVGA GTX 770 4GB, and a Corsair AX860i. OS was installed on a Crucial 500GB SSD, and I have 10 TB worth of HDD space (WD Red 4TB and 6TB) as additional storage. I later upgraded the SSD to a SanDisk 960GB Ultra II (Amazon had it on sale for $175 for some reason, how could I say no?!) Case is a Corsair Air 540. (Which I LOVE. It's subtle but still unique. Very roomy inside for airflow and cable management.)
This setup served me well, but I decided to take a look at selling the 4770K (plus mobo and RAM) and 770 and upgrading to a 7700K and a 1070. Was able to get a decent price on the old CPU and GPU and decided to pull the trigger. So, swapped out the CPU and decided to go with the MSI Z270 Gaming Pro along with 2x8GB 2400 RAM from Team Dark (who I'd never heard of but it got decent reviews on Newegg + it fit with my red and black color scheme + it was about on sale for $50 cheaper than any other 16GB RAM package) along with a Cooler Master Hyper 212 EVO cooler. Also decided to go with Gigabyte's Windforce OC 1070.
Just finished rebuilding the rig now, since the GPU FINALLY arrived. Could not be happier with how it turned out. Prelim benchmarking using Cinebench is showing a 70% boost in GPU performance and about a 45% boost in MT and ST CPU performance, very reasonable in my opinion for what I ended up spending out of pocket.
Right now, running the 212 EVO with its stock fan, am considering upgrading to 2 Corsair AF 120s at a friend's suggestion - maybe some red LED ones even. Right now it's pretty quiet, so not sure how crucial it is for me to upgrade that.