Named because I picked up about 90% of the gear on my lunch brake, also the case has a nice handle on the top of it for easy transport. My mindset for this build was, I need a new computer from this decade...one for gaming, video editing, coding, rendering, & the like. I'll slowly add in a water cooling system, & down the road I'll upgrade my video card. The reason I went with the four year old Radeon 3870 is because I bought it for my last computer & didn't have a PCIe x16 slot, but it was $60 & I just spent about $1k on the rest of the machine, so sue me. If your wondering why I have an old ATA DVD R/W drive hooked up via USB, it's because my SATA BR R/W is still in the mail. But, sometimes you need to make due with what you have on hand.