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Why are cpus shipped with coolers that nobody will use?

nostalgia2302

15 months ago

I wonder why Intel and AMD ship their CPUS with basic coolers that while they do their job, they do it at higher temps than a cheap aftermarket cooler.

Aren’t they losing money doing this?

Comments

  • 15 months ago
  • 5 points

Because the vast vast majority of people buying CPU's will just install the stock cooler. Most people never even open their PC case. They have no idea what is inside.

Intel is removing stock coolers from high end products more for branding purposes (it makes the product feel more premium for enthusiasts) and AMD has decided to spend a little bit more money making their coolers better.

  • 15 months ago
  • 3 points

Because of:

while they do their job, they do it at higher temps than a cheap aftermarket cooler.

So yeah, they may run hot and loud but do okay. Intel have of course removed coolers from thier K series CPU's and HEDT as standard so its the less powerful chips with lower TDP's that come with coolers. Its a nice value add, more so on the lower end CPU's (Pentium's, celerons, etc) where the person may be trying to put together a cheap system and or workload is lighter making the cooler sufficient. For the slightly higher end chips the 8700 the cooler may struggle but is likely so cheap to produce its a non issue.

For AMD the coolers are slightly more substantial and do a better job depending on model, but even then can struggle under a heavy load. Once again however nice value add and can get you going without an issue. Similarly the price is likely cheap enough (though more expensive then Intel's) that AMD find it okay to bundle into the package.

Likely bundling the cooler does not impact overall cost and is worth adding and charging few bucks more / absorbing the cost.

  • 15 months ago
  • 2 points

They certainly aren't pricing the coolers at a loss, if that's what you mean. Intel's price for their stock cooler is probably on the order of a dollar. It's a marketing / pricing game and I guess they have determined that selling the CPU with a workable, if mediocre, cooler is worth the extra few dollars it adds to the retail price.

  • 15 months ago
  • 1 point

Interestingly, Intel does the same thing with including "workable, if mediocre," integrated graphics in most (all?) of their consumer CPUs. AMD instead includes better (decently good) stock coolers and integrated graphics with some of their CPUs.

  • 15 months ago
  • 2 points

The Ryzen CPUs have acceptable air coolers included.

Intel coolers are the bare minimum you should expect from a CPU cooler, but they work.

Considering Intel's aggressive CPU pricing vs AMD equivalents, getting a decent air cooler adds to the cost to the end build.

Well, there is nothing you can do about that i guess...

[comment deleted]

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