Look at this build in the UK version and US version.
The US one should be $1800 but its only $1200. Man....:(
Most electronics are expensive compared to the US. It's just been like that for years.
I know but why? Should I just ship it in from the US it would still save a few hundred pounds!
It's because of tariff and tax fees. Many people actually import parts all the time but can run into problems. It's all up to you to decide.
I live in uk and i buyed i7-4790k for only 200$ brand new, lol. I think in us everything is much more expensive than in uk